A content explosion is helping to drive mobile media adoption

Which came first: The mass production of the first home radios or the programming broadcasted to them? The answer is both. Radios spread like a contagion as consumers heard a distant studio’s music, news and laughter coming from their neighbors’ open windows. It seemed to promise something for everyone. We’re seeing the same push-pull with …

Have some fresh Carnival of Marketing with that turkey sandwich

It’s a holiday weekend and, not surprisingly, this Carnival of Marketing installment has a little less to chew on. But there’s good stuff nonetheless. It’s been a pleasure hosting it these past two weeks, and I look forward to doing it again. If you can’t get your fill of actionable marketing news and advice from …

Leaping the chasm to a plugged-in construction site

In the past I’ve had chances to help clients market to the construction trades. These include carpentry, plumbing, masonry and others that send their practitioners home with stiff joints and calloused hands. These occupations account for a surprising amount of spending. So the prospect of segmenting the groups and reaching them online is tantalizing. There’s just one problem. You won’t find them there. Probably …

This week’s Carnival of Marketing

Welcome to this week’s edition of Carnival of Marketing. It’s my first time as host, and I’ve sifted through the many submissions to find those that offer actionable news, perspectives and advice. Those that didn’t make the cut? Let’s just say I’ve tried to leave the carnival pitchmen and women out on the midway. So, step …

In online video as well, Mom and Dad hog the remote

Forbes reports that, contrary to popular opinion, online video is being viewed by someone who is typically older. Online video for the post-pubescent set even has its own nearly octogenarian poster child: geriatric1927. This chap has been posting video blogs for three months and has over 30,000 subscribers to his ongoing narratives (as well as hundreds of thousands of …