The Kevin Smith DVD commentary that will change the film world forever

In a prior post I had mused that podcasts are disruptive of established business models, but not yet an economically viable alternative to them. Since then, I have watched a favorite podcast go more mainstream. But don’t get your hopes up. This move to a better neighborhood, in terms of legitimacy and distribution, in no way guarantees a huge financial payback …

Want more people to use your tricycle? Take a wheel off.

There was a time when a micro site designed specifically to be viral absolutely required a “Tell A Friend” link, to facilitate its contagion. Today, especially with a young audience, this rule is frequently broken. I have a couple theories. The obvious one is the anti-marketing factor. When you’re communicating to a jaded audience that …

Forget the ‘Z’ — the latest heat maps show we scan web pages with an ‘F’

Web heat maps are produced by following users’ gazes as they read a web page. The longer the eye lingers on something, the more intense the color produced on that zone of the map. Preliminary heat map studies talked about users scanning in a “Z” shape. This fit what we knew about scanning in the …

More evidence for the power of the long tail

A few days ago my wife and I were in a restaurant, commiserating with a friend about her difficulties as a film fan on a mission. She told us she has been taking in as many of the films of Woody Allen as she can rent. It hasn’t been easy. She has been forced to rely on the …