Category Archives: Age of Conversation

Join the Bum Rush for Charity Water!

I’ve been blogging about the book series Age of Conversation, and its affiliated Social Media Bum Rushes for charity, since the first one in 2008. I’m proud to have a chapter in their latest volume, Age Of Conversation III: Time To Get Busy. Within its pages I’m in extremely good company, with 170 other social media pros. My very brief chapter (really a micro-chapter, with a lower word count than most of my blog posts) is on social media analytics.

I am pleased to announce that we’re staging another Bum Rush today, on Blog Action Day.

Each year any blogger who wishes to participate in Blog Action Day writes on the same theme. This year’s theme is water. So let me tell you about Charity Water. It’s a nonprofit organization that brings safe and clean drinking water to developing nations.

Now, every sale of Age Of Conversation III: Time To Get Busy goes to support Charity Water and help developing nations get clean, safe drinking water.

How cool is that? Please join our bum rush. You’ll learn more about the power of social media, and become part of the solution to one of the world’s toughest health challenges.

How do you join the Bum Rush? Generate more sales of book at Amazon.com. Purchase it yourself and encourage others to as well. If you work for an organization that hands out Christmas gifts, get them to pop for multiple copies. They make great gifts!

One caveat: Please only purchase 1 copy at a time because Amazon.com counts bulk orders as one.

You can buy the Kindle version here (it’s the Charity Water affiliate link). You can get the paperback version here and the hardback version here (the other two Charity Water affiliate links). What else can you do? Here are seven ideas:

  1. Register for Blog Action Day.
  2. Blog about Blog Action Day and mention Age Of Conversation: Time To Get Busy. Use the same affiliate links that are in this post so that Charity Water can get its contribution.
  3. Join the conversation on Twitter. Use hashtags #aoc3 and #BAD10 for your comments about the book.
  4. Trackback or comment on today’s post about the Bum Rush at http://ageofconversation.com.
  5. Digg, Stumble and bookmark on Delicious.com all the posts you see about the event, including yours.
  6. Become a Facebook fan of Age of Conversation 3 (“AoC3“) and interact with us on Facebook.
  7. Send an e-mail to all your friends and get them involved too.

If we all band together and work for a common cause, we can make a difference. Join us in the bum rush on October 15, 2010 and help us raise money for Charity Water.

171 pros offer practical advice in Age of Conversation 3

Back in 2008 I discovered that many of my favorite authorities on social marketing had contributed to a one-of-a-kind volume: The Age of Conversation. I was glad to endorse it as a reader.

Now I’m even more excited about Drew McLellan and Gavin Heaton’s latest project — as one of its 171 contributors. Age of Conversation 3 is published by the new digital publishing company Channel V Books. It’s available through all major online retailers, as a Kindle e-book, and in the ePub book format that woks with other major digital readers.

Here’s a quote for the publication press release:

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox …

“We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan.

“And it doesn’t end there,” adds Gavin Heaton. “As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art”.

The genesis for the series itself has all the makings of a thrilling read: regular correspondence between people around the world; a proactive collaboration between 15 countries; and two marketing professionals who have never met each other face to face, scrambling to learn how to publish a book from the ground up.

Raising Money For Worthy Causes

This book is a good read as well. It’s also a way for its owners to do good works.

The first Age of Conversation raised nearly $15,000 for Variety, the international children’s charity. The next volume raised another $10,000 for the cause. McLellan and Heaton used a social marketing campaign tactic they called the “Conversation Bum Rush,” described in my March, 2008 post.

All profits from the sale of this volume are donated to the Make-A-Wish Foundation, a children’s charity nominated by me and a majority of the other 171 authors.

Find out more at the Age of Conversation blog. And feel free to join the Age of Conversation Facebook Fan Page.

The Authors:

Adam Joseph Priyanka Sachar Mark Earls
Cory Coley-Christakos Stefan Erschwendner Paul Hebert
Jeff De Cagna Thomas Clifford Phil Gerbyshak
Jon Burg Toby Bloomberg Shambhu Neil Vineberg
Joseph Jaffe Uwe Hook Steve Roesler
Michael E. Rubin anibal casso Steve Woodruff
Steve Sponder Becky Carroll Tim Tyler
Chris Wilson Beth Harte Tinu Abayomi-Paul
Dan Schawbel Carol Bodensteiner Trey Pennington
David Weinfeld Dan Sitter Vanessa DiMauro
Ed Brenegar David Zinger Brett T. T. Macfarlane
Efrain Mendicuti Deb Brown Brian Reich
Gaurav Mishra Dennis Deery C.B. Whittemore
Gordon Whitehead Heather Rast Cam Beck
Hajj E. Flemings Joan Endicott Cathryn Hrudicka
Jeroen Verkroost Karen D. Swim Christopher Morris
Joe Pulizzi Leah Otto Corentin Monot
Karalee Evans Leigh Durst David Berkowitz
Kevin Jessop Lesley Lambert Duane Brown
Peter Korchnak Mark Price Dustin Jacobsen
Piet Wulleman Mike Maddaloni Ernie Mosteller
Scott Townsend Nick Burcher Frank Stiefler
Steve Olenski Rich Nadworny John Rosen
Tim Jackson Suzanne Hull Len Kendall
Amber Naslund Wayne Buckhanan Mark McGuinness
Caroline Melberg Andy Drish Oleksandr Skorokhod
Claire Grinton Angela Maiers Paul Williams
Gary Cohen Armando Alves Sam Ismail
Gautam Ramdurai B.J. Smith Tamera Kremer
Eaon Pritchard Brendan Tripp Adelino de Almeida
Jacob Morgan Casey Hibbard Andy Hunter
Julian Cole Debra Helwig Anjali Ramachandran
Jye Smith Drew McLellan Craig Wilson
Karin Hermans Emily Reed David Petherick
Katie Harris Gavin Heaton Dennis Price
Mark Levy George Jenkins Doug Mitchell
Mark W. Schaefer Helge Tenno Douglas Hanna
Marshall Sponder James Stevens Ian Lurie
Ryan Hanser Jenny Meade Jeff Larche
Sacha Tueni and Katherine Maher David Svet Jessica Hagy
Simon Payn Joanne Austin-Olsen Mark Avnet
Stanley Johnson Marilyn Pratt Mark Hancock
Steve Kellogg Michelle Beckham-Corbin Michelle Chmielewski
Amy Mengel Veronique Rabuteau Peter Komendowski
Andrea Vascellari Timothy L Johnson Phil Osborne
Beth Wampler Amy Jussel Rick Liebling
Eric Brody Arun Rajagopal Dr Letitia Wright
Hugh de Winton David Koopmans Aki Spicer
Jeff Wallace Don Frederiksen Charles Sipe
Katie McIntyre James G Lindberg & Sandra Renshaw David Reich
Lynae Johnson Jasmin Tragas Deborah Chaddock Brown
Mike O’Toole Jeanne Dininni Iqbal Mohammed
Morriss M. Partee Katie Chatfield Jeff Cutler
Pete Jones Riku Vassinen Jeff Garrison
Kevin Dugan Tiphereth Gloria Mike Sansone
Lori Magno Valerie Simon Nettie Hartsock
Mark Goren Peter Salvitti  

Measure clicks and ROI from Twitter posts

A week ago I was a co-speaker at a C2 Five Dollar Friday event. One of the last items I touched upon was how to measure traffic that comes from Twitter and other social media posts. I promised the group that I’d document the process.

Note: Get news on my expanded web design ROI workshops, to be held by C2 in Milwaukee and Madison.

Twitter As A Channel for Sales

It wasn’t too long ago that there were no definitive examples of strong positive ROI from Twitter. Since then several high-profile companies have publicized their successes. You might have read a recent account of how, according to Forbes and other sources, a division of Dell Computing has earned over $3 million from sales generated from its Twitter posts.

Here’s how your business can accurately measure direct sales — or track sales leads – generated by this powerful communication channel. All you need is a free Google Analytics (GA) account and the following new GA profiles (a special thanks to eConsultancy for their terrific post on this topic in May):

1.) Track all clicks from Twitter and major Twitter agents

a.) Add a new profile in Google Analytics

Name this new profile something like Twitter Traffic. If you’re creating this profile significantly later than the rest your Google Analytics set-up, you can add a date to the profile name. That will help you know how far back in time your results reach. In this case I haven’t:

Step 1

Continue reading

Looking for ways to promote your cause? Look no further than this Conversation Bum Rush

As marketing technologists, we are like entomologists in a thriving new ecosystem. Everywhere you look there are new species of creatures flitting about, evolving — it seems — right before our eyes. They may use similar techniques for survival and reproduction, but the combinations employed vary slightly from one to the next, and by observing the most successful species, you can learn much about surviving yourself in this teeming Web 2.0 forest.

Now don your pith helmets, and behold the authors of a book on social media. You will not encounter a more highly adaptive critter. How do they thrive?

Well, you wouldn’t expect them to typically run ads in the New York Times, or on the sides of cabs, for that matter. To promote the latest edition of their book, they are practicing what they preach. And they will succeed.

Watch and learn.

Join the Age of Conversation Bum Rush on March 29thOn March 29, join a social media movement (and help a good cause) by purchasing the latest Age of Conversation. And for an excellent blueprint for promoting the book, read Chris Wilson’s blog entry on the campaign (by way of David Berkowitz). The tactics Chris outlines are how the most successful social media “creatures” are surviving in this thrilling — and dangerous — new media jungle.

Watch and learn.

And, come the end of March, buy the book!