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Sign up for this course in measuring and reporting what matters

September 25, 2014

I’m thrilled to announce that I am scheduled to teach my first college extension class in web analytics. It’s called Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data. You can read all about it here.


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Build a Google Analytics campaign spreadsheet that also crafts the links!

September 16, 2011 – 8:39 pm

Dorcas Alexander wrote on the Luna Metrics blog recently about ...

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Excellent Analytics 1.1.5 Update Announced

August 22, 2011 – 5:57 am

If you've been following my web analytics work, you know ...

1 Comment »

3-D Printing: Because Atoms Are A Drag

August 4, 2011 – 6:09 am

Twenty years ago the consumer tech magazine to read was ...

4 Comments »

Using Google Analytics’ New Report Dashboard

July 9, 2011 – 3:56 pm

My work with Accenture has meant this blog has been ...

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Why I joined Accenture

May 6, 2011 – 9:53 am

If you've been wondering why I've been so silent lately, ...

4 Comments »

Make your press releases behave more like blog posts

March 8, 2011 – 5:36 pm

Reading my headline, you may be thinking, "Why would I ...

2 Comments »

A snapshot showing the value of a brand

February 23, 2011 – 10:00 am

Surprisingly there are still skeptics to the power of a ...

No Comments »

When Virtual Pageviews trump Events

February 15, 2011 – 1:51 pm

There was much excitement when Google Analytics unveiled its Events ...

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Studying a Twitter ecosystem one user at a time

January 24, 2011 – 12:43 pm

If you've been following my (roughly) monthly posts on Jason ...

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How to resolve those infuriating analytics discrepancies

January 13, 2011 – 12:29 pm

Yesterday I was conducting a "Web Analytics Forensics" session with ...

2 Comments »
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