As you’ll read if you take the test, one achieved a better email open rate and click-through-rate, while the other was more effective at inducing purchase.
Can you guess which is which, and why?
I guessed correctly. One would hope, given my background. You can read my rationale in the comments section, which becomes available once you vote. Don’t be disappointed; at least when I took the test, a clear majority guessed incorrectly.
Full disclosure: Sony Creative Software — and Kevin St. Angel, their director of ecommerce extraordinaire — was a client of mine in a “past life.” My policy of never talking about client work in this blog doesn’t come into play here.
It’s not that they are no longer a client. That wouldn’t matter. But since Sony has made this test public I feel free to discuss it and encourage further discussion on Anne’s site.
Good luck taking the one-question test!