Boomers are not bloggers, but they still participate in social media

This morning a colleague passed along this MediaPost research brief, with the sexy but deceptive title: Boomers Are Not Bloggers. It stated what most will find obvious, that Baby Boomers have not “embraced social networking or blogs, despite being heavy users of other online services.” Does this mean you should not focus on a social …

Three sobering facts about today’s use of social networks and mobile media

It’s easy to get excited about the potential of social networks and mobile devices. We’re forever reminded that from a marketing perspective, there’s gold in them thar hills. Yesterday I was able to glean more of the unvarnished truth about both. I attended a couple of excellent panel discussions organized as part of the annual …