When Virtual Pageviews trump Events

There was much excitement when Google Analytics unveiled its Events metric. This meant web analytics could store several levels of information on a specific action, and associate that information with a unique web visit and visitor. Before that, if you wanted to — let’s say — record a download, you’d need to create a Virtual …

Visualizing bounce rates using brownie charts

Today on Jason Fall’s Social Media Explorer, I discuss my new favorite data visualization technique — one that I’m starting to move into production with web analytics reports I create for clients. Its official name is the Tree Map, but as I mention in that post, I prefer to call it The Brownie Chart. That …

Which is better? Google Analytics’ $ Index or CII?

Today I posted my first entry as guest blogger on Jason Falls’ Social Media Explorer. Not surprisingly for those who know me, I kicked things off with a description of Content Index Index — a general description and a case for its use. Posting something in such esteemed company is truly humbling and frankly more …