ChaCha on! Use free cell phone texts to settle bets and get smarter

Yesterday, comments in a post about changing book readership levels proved that my assumptions are not a given. They may even be wrong. Unlike me, some think that rising book sales levels is proof that readership is actually growing. I’m of the opinion that gross book sales are an unreliable measure. For instance, the only …

Sponsored SMS bulletins show promise

New media consultant and columnist Steve Smith speculated recently in MediaPost that we will soon be receiving many more sponsored messages with our cell phone’s text bulletins. These text bulletins, also known as SMS messages, are the 140-character packets that helped Justine Ezarik rack up a 300-page AT&T cell phone bill. (She reports that Twitter …