7 Types of Backlinks For Better Search Ranking

In the internet before Google, Yahoo was the leading search engine. To be more precise, Yahoo was a web directory. That’s an important distinction, because it meant ranking high in Yahoo (back then) required a single editor’s effort. Yahoo editors approved or overrode recommendations for how sites might be categorized in their directory. This was …

Give your site a marketing checkup with Web Grader

No system for measuring the marketing power of a site is perfect, but one of the more comprehensive I’ve come across lately is WebSiteGrader.com. This system takes your web address, looks over the site, and reports back on features such as the following: How optimized your site is for search engines How well you’re placed …

Why the debate about in-house SEM vs outsourced work clouds an important issue

This morning, MediaPost featured “The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate,” by Dave Pasternack (registration to MediaPost is required). The piece begins with Pasternack asserting that in his 10 years in the business, “I’ve never, not once, seen a search campaign created by an in-house team outperform one crafted by a competent …