ChaCha on! Use free cell phone texts to settle bets and get smarter

Yesterday, comments in a post about changing book readership levels proved that my assumptions are not a given. They may even be wrong. Unlike me, some think that rising book sales levels is proof that readership is actually growing. I’m of the opinion that gross book sales are an unreliable measure. For instance, the only …

Three sobering facts about today’s use of social networks and mobile media

It’s easy to get excited about the potential of social networks and mobile devices. We’re forever reminded that from a marketing perspective, there’s gold in them thar hills. Yesterday I was able to glean more of the unvarnished truth about both. I attended a couple of excellent panel discussions organized as part of the annual …