Multi-touch table magic, courtesy of MS Surface

Robert Scoble just posted this YouTube video of a demonstration of Microsoft’s Surface multi-touch tabletop monitor. Shot at last week’s Gnomedex, this video serves as a sneak preview of what this technology can do in a social setting. Last month I posted about the new Bokode barcode. One application I described to friends was its …

Online display ads prompt more searches and lift conversions

A recent study reported in eMarketer (results graphic below) shows a surprising boost in organic searches when consumers are exposed to an online display ad. What is especially interesting is the variation by industry: (Could it be that display ads in certain industries are more effective than others? I’m guessing that’s at least part of …

iPhone voice recognition app presages a new mobile interface

A newly-launched iPhone application allows Google searches through voice alone. This brings us closer to when non-computing types can work and play in a Web 2.0 world. Imagine: If this future comes to pass, productivity increases in many industries would be huge. More significant to us marketers, large swaths of the workforce will no longer …

New Wikipedia crawler provides powerful semantic search

As recently as May, the online press was calling the technology behind Powerset a possible “Google-killer,” as well as an acquisition shoo-in. In June Microsoft proved the second prediction when they bought Powerset for roughly $100 million. Microsoft acquired, at the very least, a fascinating toy. Here’s a video showing the power of this company’s …

Multi-touch screen tables interact with casino patrons

Since Jeff Han first presented multi-touch screen technology, there has been a great deal of speculation on which industry would be first to make use of it. The industry first to reap profits from another breakthrough technology — personal video players — was not surprising “adult entertainment.” But manipulating images on a cool glass monitor …