Add your own Twitter tactics and resources to this valuable list

Marketing Sherpa ran an interesting piece on Friday on all things Twitter (thanks for the head’s up, Kevin). Its headline, Get Famous Using Twitter to Market Your Company & Yourself, is a tad grandiose, but the content is some of the densest I’ve read in terms of valuable ideas per word. Especially for marketers new to the medium, it’s an excellent overview and how-to.

What the post left unsaid is the bad news: It’s still difficult-to-impossible to measure real ROI for a Twitter effort. That said, from an SEO and customer service perspective, Twitter is a great tool.

Primarily, Twitter is a terrific way to measure the pulse of consumer sentiment — both cheaply and in real time.

One tool mentioned that was news to me was this one: Twitter Volume, a way to “compare how often different brands/companies/words/phrases are mentioned on Twitter.”

Conversely, a tool I love that wasn’t mentioned is this high-quality search of Tweets: The volume of Tweets returned is among the highest I’ve seen and the recency of the Tweets is also excellent.

Any favorite Twitter-related tactics or tools that weren’t mentioned here, or in the Sherpa piece? Let me know.

Shepherd your online prospects to conversion with a strong email reminder

MarketingSherpa does a lot of things right, so I should not have been surprised to get this conversion email from them last week. It should serve as a reminder that when someone begins a conversion process and bails out, all is not lost. Note the tone and content of this case study quality email message:

Dear Jeff Larche,

I noticed you began to enroll in the MarketingSherpa 7-day Free Trial Membership, but you didn’t complete the process.

Is there anything I can do to help?

I will be happy to talk with you and answer any questions you may have. In spite of our best efforts, some people have had questions they didn’t find answered completely on our information page.

The Free Trial provides tremendous value for marketers who want a faster, easier way to access ALL of MarketingSherpa’s content:

  • Private Research Database-Search 3,000+ stats on marketing instantly
  • Creative Samples Library-Search 2,600+ real-life campaign
    samples for inspiration
  • Topical Index-52 Topics listed from B-to-B Lead Generation to Viral Marketing

Click on your choice for a Sherpa Microsite all about that topic with Case Studies, How-to Articles & more. If you activate your free trial today you will also receive:

  • 10% Discount to the Sherpa Store that can be used instantly
  • Special Introductory Rate for annual membership (that’s $200 off normal retail value) should you decide to continue after your trial period.

You can re-visit the information page, and continue activating your 7-Day Free Trial here:

The Free Trial Membership is absolutely risk-free. You may cancel at any time during your trial and we will not charge you a cent.

Should you have any questions, please feel free to call me or email me and I’ll be happy to answer your questions.

My phone number is: [toll free number withheld here], or if you prefer, email your question to [email address withheld here].

Thank you for your time.

Yours Truly,

Hope Hopkins
Membership Services

P.S. We are currently offering a free PDF download of Sherpa’s Top 5 Case Studies on Online Video Advertising upon activating your Free Trial.

Brilliant! They emphasize the benefits of joining now, make it easy, and sweeten the kitty at every turn. This reminds me of an Alexander Pope poem I memorized as a kid (I know, I was a weird child):

Men should be taught
As if you taught them not
With things unknown
Proposed as things forgot

Great advice then and now.