Thoughts on Likemind: Guerrilla Marketing was easier back when it was harder

Guerrilla marketing, a concept coined by Jay Conrad Levinson and made popular during a simpler pre-Internet age, was never as easy as it sounded. The Internet’s arrival as a marketing tool didn’t make guerrilla marketing less relevant. It did heap on potentially detrimental distractions. I was reminded of this when Jon Mueller announced the topic …

Pecha Kucha Milwaukee wants YOU to make it brief!

The Milwaukee chapter of the internationally-acclaimed Pecha Kucha Night has been on a bit of a haitus. That will all change, come February. Organizer Jon Mueller of 800 CEO Read posted on the central PKN site that he and his team are already looking for speakers: If you’ve attended an event, you can’t deny that …