Thoughts on Likemind: Guerrilla Marketing was easier back when it was harder

Guerrilla marketing, a concept coined by Jay Conrad Levinson and made popular during a simpler pre-Internet age, was never as easy as it sounded. The Internet’s arrival as a marketing tool didn’t make guerrilla marketing less relevant. It did heap on potentially detrimental distractions. I was reminded of this when Jon Mueller announced the topic …