A snapshot showing the value of a brand

Surprisingly there are still skeptics to the power of a brand to add significant value to a business. This usually comes from the operations and finance folks. Accounting practices don’t have a tidy place for things that exist more between the ears of consumers than within a company’s warehouses and bank accounts. When I’m teaching …

What was sorely missing from yesterday’s iPad unveiling was … Graffiti?!?

Yesterday’s unveiling of the Apple tablet, which we now know is called the iPad, showed a device with a larger surface than the iPhone / iPod Touch. It allows for a better reading and video experience and provides improved ways to do things like manage emails and photographs. Largely unaddressed with this release is a …

Your web site’s messages should show a little humanity

It’s simple. The reason for Apple’s spectacular success is that, although the human mind is capable of impressive calculation, what makes it uniquely human is its ability to dream. When they aren’t trying to parrot what Windows-based machines do, most Apple products promise a more fertile ground for right-brained thinking. Mostly these products succeed. And …

Who is Nick Haley and how did he earn his Gen C credentials?

Apple fan Nick Haley, an 18-year-old “fresher” at University of Leeds, got his first Macintosh computer when he was three. Earlier this year his enthusiasm bubbled over. The new iPod Touch inspired him to create a 30-second TV spot, complete with an infectious musical bed. But this act of creation didn’t earn Mr. Haley his …