In this last post of a series leading up to Adobe Summit (check out my first and second), I recommend another eBook. I wrote this one because the question in the headline has been posed to us more than once, by folks investigating our CDP services: “Why aren’t we seeing value?”
There are simple answers, but what’s needed by those struggling with AEP is more than an explanation.
What’s needed is a playbook.
Here it is. Pretty much anything you’ll need to know to extract tremendous marketing and sales value out of Adobe’s category-leading customer data platform (CDP). It’s yours free, so follow this link to get started!
Also, if you plan to attend Summit and any of the topics I’ve blogged about are of interest to you, look me up!