Make your press releases behave more like blog posts

Reading my headline, you may be thinking, “Why would I even want the press releases on my corporate site to be more blog-like? Aren’t blogs kind of, well, flaky?” The answer has to do with three dimensions of a sound digital communication strategy: Improved engagement Improved compliance Improved search engine presence Improved Engagement Here’s what …

A snapshot showing the value of a brand

Surprisingly there are still skeptics to the power of a brand to add significant value to a business. This usually comes from the operations and finance folks. Accounting practices don’t have a tidy place for things that exist more between the ears of consumers than within a company’s warehouses and bank accounts. When I’m teaching …