A snapshot showing the value of a brand

Surprisingly there are still skeptics to the power of a brand to add significant value to a business. This usually comes from the operations and finance folks. Accounting practices don’t have a tidy place for things that exist more between the ears of consumers than within a company’s warehouses and bank accounts. When I’m teaching …

When Virtual Pageviews trump Events

There was much excitement when Google Analytics unveiled its Events metric. This meant web analytics could store several levels of information on a specific action, and associate that information with a unique web visit and visitor. Before that, if you wanted to — let’s say — record a download, you’d need to create a Virtual …