Visualizing bounce rates using brownie charts

Today on Jason Fall’s Social Media Explorer, I discuss my new favorite data visualization technique — one that I’m starting to move into production with web analytics reports I create for clients. Its official name is the Tree Map, but as I mention in that post, I prefer to call it The Brownie Chart. That …

How standard email marketing metrics fall short

When you’re trying to optimize the profits of your business, most web metrics are unhelpful at least, and deceptive at worst. But what about the world of email marketing ? Kevin Hillstrom, in his excellent Mine That Data blog, gave this example to illustrate how conventional email metrics look at the wrong things: Say you …