Burger King masks and eBay are big this Halloween

Before the internet there was little chance for enterprising types to profit from holiday-generated scarcity. I’m thinking of the Cabbage Patch Kids dolls, which were the must-have collectibles for much of the 1980s, and caused frenzied pre-Christmas rushes at bricks-and-mortar stores. Now there are online markets to help resolve supply / demand imbalances. I was reminded of this as I talked to …

The persuasive power of a map

David Ogilvy called direct marketing, “My first love and secret weapon.” I feel the same way. The power of a handful of direct marketing techniques has turned so-so campaigns into winners for me more times than I can name. One such technique is including maps in direct mail and email marketing messages. I’ll break the marketing power of geomapping …

Data mining: Finding an arsenal in a bunch of dry bones

In the classic Stanley Kubrick film 2001: A Space Odyssey, based on Arthur C. Clarke’s book of the same name, prehistoric Man has a good day at the office when he realizes how to use an animal femur as a weapon. The implication is that this moment of invention bestowed upon our ancestors a competitive …

Countdown to my Carnival of Marketing winners

It’s a great idea. I’ve learned a lot from the concept, and want to give back. It’s the Carnival of Marketing. Every week a blogger volunteers to review recent marketing blogs that have valuable, actionable information, and then provide a good summary of the content with links. I can thank Noah Kagan for adapting the concept from …

Web navigation for those who want to cut to the chase

A friend sent me this Marketing Sherpa article about a great web design approach: Build in a button for those Type A folks who just want the facts. It’s clever idea. The article has links to the site, which is for an ad agency. I suggest you give it a look. The idea does bring …