Lessons learned about RSS feeds

What are the lessons to be learned from Facebook’s recent dilemma? This college online social network has struggled this week to quickly deal with an unprecedented backlash against their new RSS distribution of profile changes. Lesson #1: People can’t be trusted to think through the consequences of posting things about themselves on the internet (big surprise!) Lesson …

Email newsletters still excel at customer retention and cross-sales

With all the recent noise about new online communication tools such as user-generated content and pushing content through RSS, we shouldn’t forget that some tried-and-true tactics aren’t going away any time soon. Take the the opt-in newsletter, particularly one that is customized to a recipient’s specific interests and tastes. I challenge you to name an online tactic as powerful …