Crunching the numbers can expose myths

A recent article in the New York Times Magazine’s Freakonomics column, and one of my favorite books of the year, both remind me that a careful examination of data can dispel long-held myths. Neither is directly related to a particular marketing challenge. But they both inspire me to continue to goad my clients into thinking beyond …

Internal search data is free, quantitative usability testing, if you use it

Even if I’ve never met you or visited your web site, I can diagnose with a fair amount of certainty what many users say about it. Whether you realize it or now, they don’t particularly enjoy visiting your site. That’s because most people use web sites only out of necessity. And your web site really …

Many customers who made the same types of phone calls as you also bombed The World Trade Center

I’m not ordinarily a defender of Bush Administration actions concerning its response to The World Trade Center attacks, but the database analysis proponent in me feels something should be clarified in the minds of most Americans. According to a recent NEWSWEEK poll, “53 percent of Americans think the NSA‘s surveillance program ‘goes too far in …

What if the contents of your home page was ultimately controlled by Google?

I’ve noticed that the growing power of search engines has brought about a new way to look at the design of a commercial web site. The old approach was to design a site starting with the Home Page. That was the presumed entry page — at least much of the time. Paradoxically, the new paradigm suggests …