Visualizing bounce rates using brownie charts

Today on Jason Fall’s Social Media Explorer, I discuss my new favorite data visualization technique — one that I’m starting to move into production with web analytics reports I create for clients. Its official name is the Tree Map, but as I mention in that post, I prefer to call it The Brownie Chart. That …

How standard email marketing metrics fall short

When you’re trying to optimize the profits of your business, most web metrics are unhelpful at least, and deceptive at worst. But what about the world of email marketing ? Kevin Hillstrom, in his excellent Mine That Data blog, gave this example to illustrate how conventional email metrics look at the wrong things: Say you …

Join the Bum Rush for Charity Water!

I’ve been blogging about the book series Age of Conversation, and its affiliated Social Media Bum Rushes for charity, since the first one in 2008. I’m proud to have a chapter in their latest volume, Age Of Conversation III: Time To Get Busy. Within its pages I’m in extremely good company, with 170 other social media pros. My …

Check out this archive for some online ad inspiration

Four years ago, when I first started this blog, one of the first members of the “legitimate” blogging community to pay me notice was James A. Gardner. At the time he was a senior director at Aquent. He also had one of the most ambitious “hobby blogs” I’d ever encountered. It’s Adverlicio.us, a site that’s …