What Would A Garage Band Do?

Written by Jeff Larche on September 4, 2009 – 1:24 pm -

This post, on the social media portal SoHoBiztube, is a riff on Jeff Jarvis’s book. Businesses can learn a thing or two from the scrappy ethos of today’s starving (and techno-savvy, and, yes, LOUD) artists:

Garage bands … are taking the technologies that are familiar to their target market and using them in ways that are new and effective.  In an odd way, it is these seat-of-the pants performers who can serve as some of the best inspiration for businesses large and small.

NOTES: The title of this piece on the portal was truncated to Garage Band Startups. The editorial elves have spoken, and I’ve learned my lesson that I shouldn’t refer to the headline in the lead of a post. Unless I want some confused readers! Also, a link to a prior blog post on busking was taken out. Here’s the post I referred to in that SoHoBiztube piece:

Enjoy, and have a safe and happy Labor Day weekend!


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