Cellulite couch shows the power of wit in branding

Written by Jeff Larche on September 13, 2008 – 7:57 pm -

Nivea was in South Beach for Miami Fashion Week and wanted to make an impression. They succeeded, with the help of New York agency TBWA\Chiat\Day [sic].

To promote the Good-Bye Cellulite product line, Nivea fashioned these sofas.

Brilliant.


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