Marketing Sherpa ran an interesting piece on Friday on all things Twitter (thanks for the head’s up, Kevin). Its headline, Get Famous Using Twitter to Market Your Company & Yourself, is a tad grandiose, but the content is some of the densest I’ve read in terms of valuable ideas per word. Especially for marketers new to the medium, it’s an excellent overview and how-to.
What the post left unsaid is the bad news: It’s still difficult-to-impossible to measure real ROI for a Twitter effort. That said, from an SEO and customer service perspective, Twitter is a great tool.
Primarily, Twitter is a terrific way to measure the pulse of consumer sentiment — both cheaply and in real time.
One tool mentioned that was news to me was this one: Twitter Volume, a way to “compare how often different brands/companies/words/phrases are mentioned on Twitter.”
Conversely, a tool I love that wasn’t mentioned is this high-quality search of Tweets: Summize.com. The volume of Tweets returned is among the highest I’ve seen and the recency of the Tweets is also excellent.
Any favorite Twitter-related tactics or tools that weren’t mentioned here, or in the Sherpa piece? Let me know.
MarketingSherpa does a lot of things right, so I should not have been surprised to get this conversion email from them last week. It should serve as a reminder that when someone begins a conversion process and bails out, all is not lost. Note the tone and content of this case study quality email message:
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I will be happy to talk with you and answer any questions you may have. In spite of our best efforts, some people have had questions they didn’t find answered completely on our information page.
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