Once the event is over and the hall is cleaned up, the marketing and PR value of that event doesn’t have to fade. Chris Brogan wrote about how social media and internet marketing can act as hamburger helper for the event. It’s an apt metaphor for these two reasons:

1. It’s inexpensive to use online marketing
2. It stretches everything!

Chris’s post describes how online social network tools can improve event outcomes by helping with all five of its phases:

• Awareness
• Attention
• Engagement
• Execution
• Extension

Are social media efforts the meat? No way. But they can be used throughout to maximize effectiveness.