Why I joined HarQen

Written by Jeff Larche on February 15, 2010 – 7:25 pm -

Today was my first day as a HarQen team member. Although my title is Director of Client Services, I’ll be wearing many hats. What, you haven’t heard of HarQen yet? You can be excused. During its young life, the members of this lean start-up have built from scratch a set of web-based services in an entirely new category: Voice Asset Management (VAM). It is ambitious in the extreme — and leaves little time for a focused PR effort.

That’s one place where I come in. I’ll be wearing many hats here, but two are social media “ambassador” and PR leader. I’ll be helping HarQen clients share their stories about these astounding services. Chief among those offerings is VoiceScreener, a way to vastly improve the quality and speed of hiring.

I know from personal experience the value of the VoiceScreener VAM system. (Yes, VAM. There’s that acronym again. Here’s another for you: VaaA, which stands for Voice as an Asset.)

In a previous life I was the defacto recruiter for the digital marketing team I led. One of the most grueling searches was when I was looking to hire a truly stellar project manager. VoiceScreener would have helped me, by inviting the dozens of applicants to answer a few guided questions over the phone — all at their convenience, talking to an automated “interviewer.” Answers are turned into the voice assets that can be quickly reviewed, sorted and forwarded — all as easily as processing emails.

One VoiceScreener client brags that the application dramatically accelerates the preliminary phone interview process. He contends it literally doubles the odds that any given applicant is going to be hired. He’s with a large recruiting firm, where twice as many high-quality applicants means, over time, twice as much revenue for him and his company.

Follow me and you’ll likely hear him tell you about it. All I’ll be doing is providing the megaphone.

I’ll be posting fewer entries here, at DigitalSolid, as I focus on the blog at VoiceScreener. I hope you follow me over there. The category of VAM is about to heat up and I’d love to share my experiences in this exciting new adventure.


Tags: , , , , ,
Posted in Productivity, Web Marketing | 11 Comments »

What was sorely missing from yesterday’s iPad unveiling was … Graffiti?!?

Written by Jeff Larche on January 28, 2010 – 2:17 pm -

The iPad, unveiled WednesdayYesterday’s unveiling of the Apple tablet, which we now know is called the iPad, showed a device with a larger surface than the iPhone / iPod Touch. It allows for a better reading and video experience and provides improved ways to do things like manage emails and photographs. Largely unaddressed with this release is a far more important question: How will this multi-touch make me  better at thinking and creating?

Rocking the PDA old skool with Palm’s Graffiti

Return with me for a moment to a simpler time, before smartphones got “smart.”

It was a time when the handheld device du jour was a Personal Digital Assistant (PDA). In the 1990’s, Palm released their Pilot PDA. These Treos, sans cell phone required a stylus for text entry. There was no QWERTY keyboard, and not even a cell phone number pad.

The user needed to learn a type of stylus script called Graffiti to get text into the thing. Some people got good enough to write with something close to the speed of traditional longhand. Personally, as a lefty, I found it more comfortable to use Graffiti than to write in longhand. I didn’t have to think about the angle of the paper in relation to my contorted left hand. Smearing ink wasn’t an issue.

This was many people’s introduction to a computer user interface beyond the keyboard. There was a lot wrong with it, though. Styluses are a pain to use. And many Palm users found Graffiti so difficult to use that they simply called up a hunt-and-peck keyboard. Here’s a YouTube demo of it in use.

For me the golden promise of multi-touch monitors is not the ability to flick through photo galleries or zoom into a map — as cool as those functions are. Ever since the first mass market multi-touch keyboard was made available with the invention of the iPhone, I was waiting for a faster way to record thoughts.

I was hoping yesterday to learn of a gestural script — a Graffiti without the stylus.

What’s so wrong with QWERTY keyboards?

Whether displayed on an iPhone, an iPod Touch, or now the iPad — old-fashioned keyboards simply don’t free the user to quickly jot something down and get back to work.

Instead, these devices force users to leave the fluid, intuitive work of (let’s face it!) grown-up finger painting. The appearance of the QWERTY keyboard sends them marching back indoors like a recess bell. Ugh! The taps of fingers on keys — even ultra-modern keys, projected on slick glass iPad surface — still evoke the drudgery of an oppressive cubicle farm.

I know this sounds a little glib, but think about it. Our speed of productive output are in many ways limited by our office supplies. Give someone a soul-crushing keyboard to think with and you’ll be producing something constrained by that medium. If their work soars, it’s in spite of the keyboard, not aided by it. In 2003, Jeff Han demonstrated to cheers the full effect of a multi-touch experience. I predicted then that this technology will quickly change the very nature of our work experience.

Apple knows this.

There have been accounts of Apple applying for and receiving patents on what would be the building blocks of a new gestural interface. New Scientist recently recounted the patents Apple has applied for to tap into “touch or hover” and “gesture dictionary.” That day may arrive with a new version of the iPad. It cannot come soon enough.

Related post:

  • Jeff Han’s demonstration of multi-touch screens

  • Tags: , , ,
    Posted in Mobile Marketing, Productivity | 3 Comments »

    Want to know how you’ll be working in two years? Watch this video

    Written by Jeff Larche on June 21, 2009 – 4:47 pm -

    Last year, for June’s Online Community Month, the focus was on citizenship and the future of modern society. This year what I’m finding most interesting is how we’ll be working in a progressively networked future. Online collaboration has always been difficult. Computing — a decidedly solitary activity — isn’t easily turned into a communal experience. But after watching this video I see a glimmer of a long-distance working community that’s truly more productive than one sitting in adjoining cubicles. It’s a preview of the open source Google Wave.

    Google describes a wave as, “Equal parts conversation and document, where users can almost instantly communicate and work together with richly formatted text, photos, videos, maps, and more.” Here’s the video:

    This video is a full hour long, so let me help you with a couple pivotal features.

    The developers who will be taking and running with this new system will be setting the limits for how we all work together in the next decade. Just as apropos to Online Community Month, they’ll be doing this development in a spirit of true collaboration: open source and forever free to be tweaked and refined.


    Tags: , ,
    Posted in Online Community Month, Productivity | 2 Comments »

    Internet killed the conference

    Written by Jeff Larche on April 29, 2009 – 10:43 am -

    The reasons we attend a conference haven’t changed since the 1990s. Much else has. Will conferences survive the squeeze? Ross Dawson, Chairman of Future Exploration Network and CEO of Advanced Human Technologies, has some thoughts. I do too, but they’re more from a marketing technology perspective. That means I’m more interested in the environmental changes that are stressing conferences and trade shows. And how we might adapt to these pressures in a win-win for sellers and buyers alike.

    I’ll get to those shortly, along with the insights of Mr. Dawson. But first, let’s recall why we bother to attend them at all:

    • Education — What are our industry best practices and recent developments?
    • Community — Can we reconnect with existing colleagues and friends?
    • Networking — Will we find new colleagues and other resources or business opportunities?

    I’m sure I’m missing some, but if you can agree on these, let’s look at the changes that have pushed conferences in the direction of the dodo.

    Time and money — If the decade since the 1990s is an opera, the Overture was the Dotcom bubble bursting and Act 1 was the World Trade Center attack and the start of two wars — wars that are still droning on through this end of Act 2. We’re entering Act 3 and dealing with another burst bubble, one dragging down the world economy. Need I explain why productivity is down? We all have to get more done with less resources. That means national or international conferences may have to be crossed off our calendars.

    E-learning and online collaboration — We discovered during the first strain on our airports, post-9/11, that we could meet virtually and not suffer unduly. Some things are missed by a Skype or Go2Meeting session, but hey, life isn’t perfect. And in this iterative, speed-to-market economy, imperfect is perfectly okay.

    LinkedIn introductions — Most of my colleagues don’t use LinkedIn every day. But all of them have a profile there. And combined with Facebook and other social networks, they manage to meet new colleagues, vendors and even clients by tapping into their network of trusted connections.

    likemind, BarCamp and The Unconference

    Yes, we still have to physically meet each other. Thinking otherwise is a particularly dangerous form of technological hubris. But meetings of this type have evolved. I first learned about — and then attended — Milwaukee’s BarCamp. This is a free “unconference” that has to be experienced to be believed.

    Then came likemind, the concept too brilliant and hip for uppercase letters (along with e.e. cummings and k.d. lang).

    I won’t prattle on about the monthly event, except to say that, similar to BarCamp, it’s free of charge to attend here in Milwaukee, and it’s held at BucketWorks. Here’s the latest on this “un-networking” event. (The next one is in two weeks!)

    Finally, there is Ross Dawson, who discusses the Un-Conference:

    “There are many forms of unconference, however the basic idea is that participants create the agenda on the day,” says Mr Dawson.

    This leads to highly interactive discussions, and the topics reflecting the interests of the people there.”

    To date, the unconference has largely involved technology and creative industries, and can incorporate both traditional discussion panels, which then become the launch pad for breakout groups where ideas are more directly exchanged between participants.

    Does this sound like echos of both BarCamp and likemind? It should! But Dawson goes on to talk about presentation formats. “Lightning Talks, Ignite, and Pecha Kucha [such as Milwaukee's Pecha Kucha nights] are a few of the names given to this new breed of presentation night that brings together a range of presenters to share their ideas in an informal setting, energising attendees and promoting networking around the themes being discussed.

    “At the recent Ignite Sydney event, 12 presenters were each given the chance to present 20 slides, with each slide automatically advancing after 15 seconds,” reports the online article on Mr. Dawson. He explains it this way:

    In a world awash with information, it is critical to be exposed to many diverse perspectives and insights.

    A very few speakers and presentations merit 45 minutes. Most other ideas can be highly condensed with little loss, creating a far more dynamic and stimulating experience for the audience.

    Has the internet killed the conference? Perhaps not. But let’s watch it evolve, bending to the demands of a workforce hungry for utility and starved for time.

    Next week I’ll explore how marketers might morph their behavior to better resonate with the new business consumer. In the meantime, I invite your comments. Also, meet me and many of your peers at 8 AM on May 15, at likemind!


    Tags: , , , ,
    Posted in Milwaukee, Productivity | 3 Comments »

    What are your thoughts on batch processing as a way of getting things done?

    Written by Jeff Larche on August 21, 2008 – 7:10 am -

    This is my second day back from an extended vacation, and as I get back into the groove I’m using my recharged batteries to once again retool how I allow work to flow through my office. Over my career I’ve looked at many systems and applied a couple stand-outs: Stephen Covey’s First Thing’s First and Steve Allen’s Getting Things Done (GTD). Both have their merits, and I’ve especially benefited from GTD.

    Which is why I saved a bookmark to this Problogger.net post on Batch Processing. It is really a variation on Allen’s GTD approach, and reflects the fragmented workdays for which this industry is known. Grouping like tasks makes sense. What post author Darren Rowse brings to the table that is fresh is the idea of setting up these focused batching processing sessions, timed around queues of tasks.

    Have you tried this technique? I’d love to know your thoughts. If you’d prefer not to comment here, feel free to direct message me on my Twitter account.


    Tags: , , , , ,
    Posted in Productivity | 2 Comments »

    A look through the viewfinder reminds us that technology changes us irreversibly

    Written by Jeff Larche on August 11, 2008 – 6:30 am -

    As I post this, I’m still on vacation in the Faroe Islands, where I’ve attended the wedding of a dear friend’s daughter. It was a traditional ceremony, blending ancient and new traditions. For instance, ancient Faroese and Danish songs were sung during the wedding reception, which also featured PowerPoint slideshows of photos and Quicktime videos depicting the bachelor and bachelorette parties. Digital cameras were everywhere, of course.

    I’ve thought for many months how digital technology has changed the way we experience the world. We like to think that we craft our tools to serve us, but the limitations of these tools cannot help but change us as well, in the same way that our human eyes see a different spectrum of light than, say, the puffins I photographed the other day on the steep Faroese cliffs.

    One example of this profound change is electricity, which is quite obvious. The other is more subtle, and involves digital photography.

    Electric Light: The Other Midnight Sun

    Faroese weddings go on for two solid days. The first day, which included what Americans would call the reception, had three distinct meals (the formal dinner, the serving of cakes, and an early-morning soup course). The first meal was only just ending at 11 PM, which didn’t seem so late, since the sun was only just behind the horizon. What’s more, being so close to the Arctic Circle, the sun didn’t stay away for long. As it began to reemerge, at 4 AM, we were still dancing to a band that played exclusively American — and British Invasion — rock songs.

    I was told that the wedding dancing of a few hundred years ago would have included a traditional Faroese dance that takes at least an hour to complete (danced, as it is, to a song with 300+ verses). Back then oil lamplight would have illuminted the steps. This certainly would have dampened some of the more boiserous aspects of the event!

    So much about us has changed because of technology’s “electric sun.”

    In Maury Klein’s The Power Makers: Steam, Electricity, and the Men Who Invented Modern America, I recently read of the pivitol day in September of 1882, when Thomas Edison, the man known as the “Wizard of Menlo Park,” illuminated the first 400 electric lights installed in New York City.

    What struck me about his description is the muted reaction of New York Times reporters. Keep in mind that daily news reporting is driven by extremely tight press deadlines. Yet before the electric light, there was much that could be forgiven. A reporter could more easily file stories developed over weeks — and in the process, get more sleep.

    Edison’s “lighting of New York” included 27 electric lamps in the Times editorial rooms. And so, you may wonder, what was the account of this sudden conquest over darkness from the reporters of “The Grey Lady?” Well, the column on Page 8 (yes, 8!) of the next day’s paper said it was, “In every way satisfactory.”

    Klein made the obvious point that the paper, “never fully grasped its significance.” Only hindsight could show these reporters that their careers were to be changed forever. And also their family life. The electric light would extend both wedding festivities and work responsibilities — allowing for a day that need never fade into darkness.

    Life In A Digital Viewfinder

    In my travels these two weeks I’ve visited some extraordinary families (and I have one more to meet, in Belgium, before returning to the States). On the walls of homes in Milan, Berlin, Copenhagen — and now Torshavn, Faroe Islands — I’ve admired photos of relatives that sometimes go back to the very first silver plate photographs of the mid-1800’s. These photos are sometimes right next to the latest generation’s photos. Having observed at the same time some very ancient Eurpoean traditions, attitudes and mannerisms, I have to again posit that the medium has changed us as surely as we have changed the medium.

    It was two years ago, when I saw this pose depicted in a still from a movie (illustrated below), that I first realized that the portability and disposability of digital camera technology actually created a new type of romantic embrace.

    Compare the stock-still (and emotion-free) poses of couples and families in the tintypes of antiquity with this commonplace example of PDA (public display of affection), and you have to wonder if our cameras own us as much as we do them.

    The Digital Camera Embrace

    Traditional values — superceding romantic love with love of family, and narcissism with selflessness — may have been made quaint as much by our evolving tools as our evolving beliefs.

    Am I onto something? Or have I simply been eating too much wedding day halibut salad and whale blubber?


    Tags: ,
    Posted in Interface Design, Productivity | 2 Comments »

    New use of Wii controller helps you swim through data

    Written by Jeff Larche on July 14, 2008 – 7:14 am -

    The ability of the Wii controller to sense our relative position and movement through space has created a gaming sensation. Here’s an example of using this same controller to interact with a 3D model, showing uncanny perspective.

    The implications for how this interface could allow us to explore data are exhilarating. But what data? I have two examples:

    Visual Thesaurus Anyone who has used the Visual Thesaurus knows what I mean when I talk about “swimming through data” (the video demo is embedded below). This interface translates all of the interconnectivity of a thesaurus into linked “nodes” that advance, recede and move out of our way as we dig deeper into the connections. One could conceivably move from node-to-node for hours, never reading the same word or phrase twice. And in such an experience, one would walk away understanding not only the meanings of words but how they are interrelated. This is invaluable.

    Walk2Web The developers of this application show an appealing way to see how web sites are interconnected through their hyperlinks. In other words, a swim that had you diving off here, at this post, would lead you to both the Visual Thesaurus site and Walk2Web site. The journey would continue to the many sites from which these sites link. The interface shows summary information about each site along the trip, providing context and meaning to the interconnections. Again, you walk away understanding more about this “data set,” and learning a ton!

    When Visual Thesaurus arrived on the scene many years ago, the concept was thrilling. The interface, with its enticing movement through two dimensions, was impressive. But how much better to involve the whole body — and a third dimension! — in the exploration of this network of interrelated concepts.

    Do you have a favorite example of applications you could see more appealingly “swim-able” using this Wii controller and 3D visualization technology?


    Tags: , , ,
    Posted in Productivity, Visualization | No Comments »

    Mindfulness the Google way by Jon Kabat-Zinn

    Written by Jeff Larche on March 18, 2008 – 8:11 am -

    Merlin Mann is one of my favorite productivity bloggers. And similar to how you feel when you learn that two old friends have met and hit it off, I was pleased yesterday to read his post on an influential teacher in my life: Jon Kabat-Zinn, founder of the Center for Mindfulness in Medicine, Health Care, and Society.

    At about the same time that I was gaining my stride in my professional life, a chronic pain situation nearly ended it. Then I learned about what this fellow was doing, deep in the bowels of the University of Mass. Medical Center. I learned about Kabat-Zinn and his “de-dogma-ized” meditation program in a segment of a PBS special, Bill Moyers’ Healing and the Mind. What followed is a journey I’m still on.

    Read Merlin’s post, and check out the YouTube video it describes, which was shot on the Google campus.

    April 1 Update: Here’s an account of the health benefits of this type of meditation, from yesterday’s BBC News site.


    Tags: , , , , ,
    Posted in Productivity | No Comments »

    Boost your office productivity with a bigger screen

    Written by Jeff Larche on March 13, 2008 – 11:46 am -

    Over the years, many of my co-workers have used two monitors to get work done. Others have swapped “standard issue” monitors for larger ones. Their explanation is always the same. Information work is all about work space real estate, and these set-ups make them more productive. Evidence has suggested to me that they’re right. Now from the Wall Street Journal comes further validation.

    This piece reports on a study that was financed by NEC, but vetted by a more objective body (the university’s research board):

    Researchers at the University of Utah tested how quickly people performed tasks like editing a document and copying numbers between spreadsheets while using different computer configurations: one with an 18-inch monitor, one with a 24-inch monitor and with two 20-inch monitors. Their finding: People using the 24-inch screen completed the tasks 52% faster than people who used the 18-inch monitor; people who used the two 20-inch monitors were 44% faster than those with the 18-inch ones.

    The conclusion is a worker could save upwards of 2.5 hours a day by using a bigger monitor. This is far more than I would have expected.

    Do you use a monitor that’s around 24-inch? Or two? If so, I assume you have the free time to comment. As for me? I’m writing this on my lunch break, with little time to spare. I need a bigger monitor baaaddd!


    Tags: , , , , ,
    Posted in Productivity | No Comments »

    Google Reader replaces that stack of half-read books

    Written by Jeff Larche on December 16, 2007 – 2:14 pm -

    Thank you, Google. I think. Today for the first time, I clicked a mysterious link in my Google Reader (which reads RSS feeds — click on the “Subscribe”button above if you don’t know what those three letters stand for). The link is labeled “Trends.” Below is what I found when I clicked it.

    My so-called reading habits. Click if you’re the nosey type and want my top-read blogs

    Oh, I see. That’s why I have over 1,000 unread items in my Google Reader.

    So which is worse: Having to look at a stack of half-read books and looming New Yorker and Economist magazines (more on taming them later this week), or visiting Google Reader and being greeted with a chart of my crap reading habits?


    Tags: , ,
    Posted in Productivity | 4 Comments »
    RSS

    • Explore by Tags

    • Explore by Category

    • Where To Find Me Online

    • Where I Work

      HarQen
    • Blogroll