Today was my first day as a HarQen team member. Although my title is Director of Client Services, I’ll be wearing many hats. What, you haven’t heard of HarQen yet? You can be excused. During its young life, the members of this lean start-up have built from scratch a set of web-based services in an entirely new category: Voice Asset Management (VAM). It is ambitious in the extreme — and leaves little time for a focused PR effort.

That’s one place where I come in. I’ll be wearing many hats here, but two are social media “ambassador” and PR leader. I’ll be helping HarQen clients share their stories about these astounding services. Chief among those offerings is VoiceScreener, a way to vastly improve the quality and speed of hiring.

I know from personal experience the value of the VoiceScreener VAM system. (Yes, VAM. There’s that acronym again. Here’s another for you: VaaA, which stands for Voice as an Asset.)

In a previous life I was the defacto recruiter for the digital marketing team I led. One of the most grueling searches was when I was looking to hire a truly stellar project manager. VoiceScreener would have helped me, by inviting the dozens of applicants to answer a few guided questions over the phone — all at their convenience, talking to an automated “interviewer.” Answers are turned into the voice assets that can be quickly reviewed, sorted and forwarded — all as easily as processing emails.

One VoiceScreener client brags that the application dramatically accelerates the preliminary phone interview process. He contends it literally doubles the odds that any given applicant is going to be hired. He’s with a large recruiting firm, where twice as many high-quality applicants means, over time, twice as much revenue for him and his company.

Follow me and you’ll likely hear him tell you about it. All I’ll be doing is providing the megaphone.

I’ll be posting fewer entries here, at DigitalSolid, as I focus on the blog at VoiceScreener. I hope you follow me over there. The category of VAM is about to heat up and I’d love to share my experiences in this exciting new adventure.