http://www.digitalsolid.com/2009/08/31/two-secrets-to-estimating-digital-communications-roi/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.digitalsolid.com/2009/08/31/two-secrets-to-estimating-digital-communications-roi/comment-page-1/#comment-6642 A snapshot showing the value of a brand - Digital Solid: Marketing Technology ROI Wed, 23 Feb 2011 16:08:20 +0000 http://www.digitalsolid.com/?p=1695#comment-6642 [...] building (versus business building), I define the former efforts to raise preference for a brand as bolstering its “intellectual property value.” This is done partially by the folks in marketing and communications, but far more commonly [...] [...] building (versus business building), I define the former efforts to raise preference for a brand as bolstering its “intellectual property value.” This is done partially by the folks in marketing and communications, but far more commonly [...]

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