Comments on: Internet killed the conference http://www.digitalsolid.com/2009/04/29/internet-killed-the-conference/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Online communities also follow Newton’s Third Law - Digital Solid: Marketing Technology ROI http://www.digitalsolid.com/2009/04/29/internet-killed-the-conference/comment-page-1/#comment-5021 Online communities also follow Newton’s Third Law - Digital Solid: Marketing Technology ROI Tue, 30 Jun 2009 13:26:57 +0000 http://www.digitalsolid.com/?p=1371#comment-5021 [...] Third Law of Motion contends that for every action there is an equal and opposite reaction. I’ve been observing for some time this paradox: The more networked as we become, the more we rebel against impersonality. We yearn [...] [...] Third Law of Motion contends that for every action there is an equal and opposite reaction. I’ve been observing for some time this paradox: The more networked as we become, the more we rebel against impersonality. We yearn [...]

]]> By: Digital Solid: Marketing Technology ROI » Blog Archive » OMMA presents the vanguard of online metrics and measurement http://www.digitalsolid.com/2009/04/29/internet-killed-the-conference/comment-page-1/#comment-4991 Digital Solid: Marketing Technology ROI » Blog Archive » OMMA presents the vanguard of online metrics and measurement Wed, 03 Jun 2009 14:08:36 +0000 http://www.digitalsolid.com/?p=1371#comment-4991 [...] presents the vanguard of online metrics and measurement June 3, 2009 &#8211 I’ve recently disparaged the Kabuki dance of trade conferences. But even I admit they have their place. In fact, today I [...] [...] presents the vanguard of online metrics and measurement June 3, 2009 &#8211 I’ve recently disparaged the Kabuki dance of trade conferences. But even I admit they have their place. In fact, today I [...]

]]> By: Chris Quick http://www.digitalsolid.com/2009/04/29/internet-killed-the-conference/comment-page-1/#comment-4945 Chris Quick Thu, 30 Apr 2009 03:03:13 +0000 http://www.digitalsolid.com/?p=1371#comment-4945 Fascinating topic! So much evidence in my world points to this very trend. I'll offer two examples. 1) A B2B manufacturing client tells me they are cutting back on trade show attendance and finding leads Online instead, since most potential clients aren't going anymore. Happy outcome is their need for a more effective Website means more work for me! 2) I've attended one conference event in the last year - the 2008 Copywriting Success Summit (http://www.copywritingsummit.com/ - warning, annoying talking lady pops up when you open the site). I was willing to fork over a couple hundred bucks to learn from big name copywriters via webcasts. The summit was primarily about the education piece, but Facebook groups and forums were started, too. For somebody like me who 1) has to pay her own way to conferences, 2) lives far from everywhere, except maybe Canada, and 3) has a young child at home, it was convenient, affordable, and intellectually satisfying. While online networking facilitates and accelerates relationship-building and career growth, there is no substitute for face to face. I think people like me who are geographically challenged will continually fall behind our more urban peers in terms of career development and earning potential, in spite of technology flattening the world. Oprah can Skype us in, but it's definitely not the same as sitting on her couch. Hearing about Pecha Kucha nights, likemind, and Unconferences makes me salivate for professional community. We tried a TweetUP where I live, but the community is too far flung to make it practical. One other cool thing I'm noticing - those who move can make friends in the new town before the U-Haul even gets packed - by trolling their Online networks. Fascinating topic! So much evidence in my world points to this very trend. I’ll offer two examples. 1) A B2B manufacturing client tells me they are cutting back on trade show attendance and finding leads Online instead, since most potential clients aren’t going anymore. Happy outcome is their need for a more effective Website means more work for me!

2) I’ve attended one conference event in the last year – the 2008 Copywriting Success Summit (http://www.copywritingsummit.com/ – warning, annoying talking lady pops up when you open the site). I was willing to fork over a couple hundred bucks to learn from big name copywriters via webcasts.

The summit was primarily about the education piece, but Facebook groups and forums were started, too. For somebody like me who 1) has to pay her own way to conferences, 2) lives far from everywhere, except maybe Canada, and 3) has a young child at home, it was convenient, affordable, and intellectually satisfying.

While online networking facilitates and accelerates relationship-building and career growth, there is no substitute for face to face. I think people like me who are geographically challenged will continually fall behind our more urban peers in terms of career development and earning potential, in spite of technology flattening the world. Oprah can Skype us in, but it’s definitely not the same as sitting on her couch.

Hearing about Pecha Kucha nights, likemind, and Unconferences makes me salivate for professional community. We tried a TweetUP where I live, but the community is too far flung to make it practical.

One other cool thing I’m noticing – those who move can make friends in the new town before the U-Haul even gets packed – by trolling their Online networks.

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