Social networks and fundraising, Part 1

Shortly before Thanksgiving, a post on Twitter asked me and others on this friend’s network of “tweets” to consider helping in the building of a classroom in an African village. The link that was embedded in the tweet provided the details necessary to authenticate the appeal, and five minutes and one Paypal transaction later, I was back to work.

I was not alone.

The graphic below shows the pace of giving for this campaign, which successfully raised more than $10,000.

tweetsgiving_donations_by_day

More information on the campaign can be found at the Tweetsgiving web site, and in this post about the project, written as it was underway.

tweetsgiving_postscript

The success of this project should not be misinterpreted, however.

It would be easy to conclude that this illustrates the marketing reach and power of a new medium. Yes, it’s true that this “medium” is powerful. But as others have pointed out, it would be like saying the telephone is a powerful medium, because so much business is transacted over it.

Instead, we have to look at social networking as a new way of communication. Period.

And as long as the means of communication is handled well and for a compelling reason, exciting things can be built — a brand, a reputation … and even a classroom inTanzania.

One thought on “Social networks and fundraising, Part 1”

Comments are closed.