Comments on: Digital out-of-home has unique power to interest consumers http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/ Marketing Technology Musings and Tips by Jeff Larche Tue, 09 Mar 2010 15:20:29 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Jeff Larche http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/comment-page-1/#comment-4562 Jeff Larche Mon, 10 Nov 2008 19:04:42 +0000 http://www.digitalsolid.com/?p=419#comment-4562 Congratulation, Ann, on being the first contributor to this blog from my hometown (Escanaba, Michigan -- aka, "Esky"). These billboards have gravitated toward more populous parts of the country, but they could definitely take some of the tedium out of rural drives. Then again, maybe it's best to keep watch for deer. :-) Congratulation, Ann, on being the first contributor to this blog from my hometown (Escanaba, Michigan — aka, “Esky”).

These billboards have gravitated toward more populous parts of the country, but they could definitely take some of the tedium out of rural drives.

Then again, maybe it’s best to keep watch for deer. :-)

]]> By: ann http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/comment-page-1/#comment-4561 ann Mon, 10 Nov 2008 18:47:31 +0000 http://www.digitalsolid.com/?p=419#comment-4561 Whereas a static billboard, by its very nature can be interesting for only its first viewing, then can quickly reach tedium...I mean, does the advertiser REALLY believe I'm going to finally visit Habinsel Volkswagen if I finally drive by that blessed sign enough times? (It becomes part of the landscape like a tree, even an irritation....) a digital billboard has the capacity to keep interest with movement, and the ability to change its message more frequently, if not its advertiser, a key to keeping consumer interest, I would think. It could even be something to look forward to seeing what's going on there TODAY. Of course, in my case, it means I've left Esky!!! ;-) Whereas a static billboard, by its very nature can be interesting for only its first viewing, then can quickly reach tedium…I mean, does the advertiser REALLY believe I’m going to finally visit Habinsel Volkswagen if I finally drive by that blessed sign enough times? (It becomes part of the landscape like a tree, even an irritation….) a digital billboard has the capacity to keep interest with movement, and the ability to change its message more frequently, if not its advertiser, a key to keeping consumer interest, I would think. It could even be something to look forward to seeing what’s going on there TODAY.

Of course, in my case, it means I’ve left Esky!!! ;-)

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