Digital Solid: Marketing Technology ROI

This is my second day back from an extended vacation, and as I get back into the groove I’m using my recharged batteries to once again retool how I allow work to flow through my office. Over my career I’ve looked at many systems and applied a couple stand-outs: Stephen Covey’s First Thing’s First and Steve Allen’s Getting Things Done (GTD). Both have their merits, and I’ve especially benefited from GTD.

Which is why I saved a bookmark to this Problogger.net post on Batch Processing. It is really a variation on Allen’s GTD approach, and reflects the fragmented workdays for which this industry is known. Grouping like tasks makes sense. What post author Darren Rowse brings to the table that is fresh is the idea of setting up these focused batching processing sessions, timed around queues of tasks.

Have you tried this technique? I’d love to know your thoughts. If you’d prefer not to comment here, feel free to direct message me on my Twitter account.