Comments on: How little do web users read? Even less than you think http://www.digitalsolid.com/2008/05/14/how-little-do-web-users-read-even-less-than-you-think/ Marketing Technology Musings and Tips by Jeff Larche Tue, 07 Oct 2008 06:55:33 +0000 http://wordpress.org/?v=2.6.2 By: Ron Shevlin http://www.digitalsolid.com/2008/05/14/how-little-do-web-users-read-even-less-than-you-think/#comment-4472 Ron Shevlin Sun, 18 May 2008 20:45:36 +0000 http://www.digitalsolid.com/?p=362#comment-4472 Assuming that statistic is correct, it does recall the Wanamaker dilemma. In other words (no pun intended), you don't know WHICH 28% of the words on the page the page visitor is going to read. In fact, it's likely that no two visitors will read the same 28%. Conclusion: You still have to craft (not just write) all the words that are appropriate -- even if no one reads all of them. Assuming that statistic is correct, it does recall the Wanamaker dilemma. In other words (no pun intended), you don’t know WHICH 28% of the words on the page the page visitor is going to read. In fact, it’s likely that no two visitors will read the same 28%.

Conclusion: You still have to craft (not just write) all the words that are appropriate — even if no one reads all of them.

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