Digital Solid: Marketing Technology ROI

Before you struggle too hard and long over that golden prose you’ve drafted for your web site, consider this statistic, as cited on Jakob Nielsen’s USEIT.com site last week:

On average, users [in the study discussed] will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page.

The takeaway: Write as though your reader has one foot out the door and the other on a banana peel. Get to the point and then move on!