Digital Solid: Marketing Technology ROI

A recent study of 100 college students showed that strangers can accurately guess traits like openness, agreeability, neuroticism, conscientiousness and narcissism by looking at a person’s email address. The study was published in The Journal of Research in Personality, as reported today in NewScience (subscription required).

The panels’ guesses agreed most with a personality survey completed when it came to qualities like openness, conscientiousness and narcissism, and diverged most on the trait of extroversion. Addresses that gave away personality often contained full stops, numbers or a name that was obviously not genuine.

It’s interesting how much we can reveal in a few characters and numbers. However, the study did look at the email addresses of teens. Perhaps we get better at hiding our personalities as we mature. Don’t you think? Let me know, at nacissisticjerk@hotmail.com.