http://www.digitalsolid.com/2008/03/15/b-to-b-viral-marketing-case-powerboat-sales-as-a-window-to-our-current-economic-squall/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.digitalsolid.com/2008/03/15/b-to-b-viral-marketing-case-powerboat-sales-as-a-window-to-our-current-economic-squall/comment-page-1/#comment-4256 Jeff Larche Sun, 16 Mar 2008 15:16:53 +0000 http://www.digitalsolid.com/2008/03/15/b-to-b-viral-marketing-case-powerboat-sales-as-a-window-to-our-current-economic-squall/#comment-4256 Quite correct, Jacob. In the b-to-b world especially, an ideal repackaging is one where you are simultaneously providing share-able information <strong>and</strong> a clear "free sample" of your product or service. Quite correct, Jacob. In the b-to-b world especially, an ideal repackaging is one where you are simultaneously providing share-able information and a clear “free sample” of your product or service.

]]> http://www.digitalsolid.com/2008/03/15/b-to-b-viral-marketing-case-powerboat-sales-as-a-window-to-our-current-economic-squall/comment-page-1/#comment-4251 Jacob Sun, 16 Mar 2008 13:07:24 +0000 http://www.digitalsolid.com/2008/03/15/b-to-b-viral-marketing-case-powerboat-sales-as-a-window-to-our-current-economic-squall/#comment-4251 Jeff, As far as I understand, you have two points about this viral example and its share-able nature: 1. <i>Repackage</i> your information so that it would be easily share-able (in this case, the 'package' of a picture), 2. The info should be <i>useful</i>. Thanks, Jacob Jeff,
As far as I understand, you have two points about this viral example and its share-able nature:
1. Repackage your information so that it would be easily share-able (in this case, the ‘package’ of a picture),
2. The info should be useful.
Thanks,
Jacob

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