Digital Solid: Marketing Technology ROI

Looking for ways to promote your cause? Look no further than this Conversation Bum Rush

March 11th, 2008

As marketing technologists, we are like entomologists in a thriving new ecosystem. Everywhere you look there are new species of creatures flitting about, evolving — it seems — right before our eyes. They may use similar techniques for survival and reproduction, but the combinations employed vary slightly from one to the next, and by observing the most successful species, you can learn much about surviving yourself in this teeming Web 2.0 forest.

Now don your pith helmets, and behold the authors of a book on social media. You will not encounter a more highly adaptive critter. How do they thrive?

Well, you wouldn’t expect them to typically run ads in the New York Times, or on the sides of cabs, for that matter. To promote the latest edition of their book, they are practicing what they preach. And they will succeed.

Watch and learn.

On March 29, join a social media movement (and help a good cause) by purchasing the latest Age of Conversation. And for an excellent blueprint for promoting the book, read Chris Wilson’s blog entry on the campaign (by way of David Berkowitz). The tactics Chris outlines are how the most successful social media “creatures” are surviving in this thrilling — and dangerous — new media jungle.

Watch and learn.

And, come the end of March, buy the book!

Entry Filed under: Social Networks, Web Marketing