Comments on: Yes, you’ll like the music: The Smart Party system can read you like a playlist http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/ Marketing Technology Musings and Tips by Jeff Larche Wed, 07 Jan 2009 05:17:13 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Matt http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/comment-page-1/#comment-3566 Matt Mon, 21 Jan 2008 14:50:41 +0000 http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/#comment-3566 Perhaps tapping into various social music networks (last.fm ilike, even facebook and myspace) of the attendees would be a more feasible way of gathering people's musical tastes? Using these networks to invite folks to an event would also be beneficial. Perhaps tapping into various social music networks (last.fm ilike, even facebook and myspace) of the attendees would be a more feasible way of gathering people’s musical tastes? Using these networks to invite folks to an event would also be beneficial.

]]> By: Jeff Larche http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/comment-page-1/#comment-3564 Jeff Larche Mon, 21 Jan 2008 14:36:16 +0000 http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/#comment-3564 Thanks for your thoughts! Yes, the attendees have to be properly equipped and have their systems turned on to "opt-in" to this polling. It's a cool idea that is better in theory than in practice ... but I love the direction this innovation is taking. It's thinking about using technology to help individuals have a shared experience. And a brand can be the "DJ" (or whatever) who makes this event magic happen. Thanks for your thoughts! Yes, the attendees have to be properly equipped and have their systems turned on to “opt-in” to this polling. It’s a cool idea that is better in theory than in practice … but I love the direction this innovation is taking. It’s thinking about using technology to help individuals have a shared experience. And a brand can be the “DJ” (or whatever) who makes this event magic happen.

]]> By: Matt http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/comment-page-1/#comment-3563 Matt Mon, 21 Jan 2008 14:12:40 +0000 http://www.digitalsolid.com/2008/01/20/yes-youll-like-the-music-the-smart-party-system-can-read-you-like-a-playlist/#comment-3563 Of course this requires that your party attendees not only have wi-fi enabled mp3 players (most ipods aren't), but also are bringing them along to a party as well as have them turned on and able to be scanned (which could be a security concern for many folks, especially as mp3 players increasingly become more PDA-like (iphone, ipod touch, etc)). Obviously the technological hurdle (wifi mp3 players) will be overcome with time, and perhaps people will learn to bring their music players with them as well. DRM may also improve with time, though that is a much larger hurdle. Of course this requires that your party attendees not only have wi-fi enabled mp3 players (most ipods aren’t), but also are bringing them along to a party as well as have them turned on and able to be scanned (which could be a security concern for many folks, especially as mp3 players increasingly become more PDA-like (iphone, ipod touch, etc)).

Obviously the technological hurdle (wifi mp3 players) will be overcome with time, and perhaps people will learn to bring their music players with them as well. DRM may also improve with time, though that is a much larger hurdle.

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