Comments on: Survey of marketing tech types finds ROI strongest for search and internal email tactics http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/ Marketing Technology Musings and Tips by Jeff Larche Thu, 20 Nov 2008 13:24:58 +0000 http://wordpress.org/?v=2.6.3 By: jen_chan, writer SureFireWealth.com http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3337 jen_chan, writer SureFireWealth.com Fri, 04 Jan 2008 13:04:02 +0000 http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3337 They say that the world of print is slowly losing its value. By these numbers, it shows that more and more people are interested in online material than actually reading the paper. While the chart seems to have all the answers, i still think that there's a medium for every kind of personality. They say that the world of print is slowly losing its value. By these numbers, it shows that more and more people are interested in online material than actually reading the paper. While the chart seems to have all the answers, i still think that there’s a medium for every kind of personality.

]]> By: Matt http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3090 Matt Thu, 20 Dec 2007 14:27:23 +0000 http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3090 Possibly, though I'm not sure if that's going to be how most people consume media in the future. I certainly don't go to any particular news site and read all of their articles. I got to (multiple) blogs and from there am linked to about forty different news sites to read one article of interest at each site. There is no way I would be willing to pay for a subscription to each of those sites, and most likely, neither would most blog readers or even the bloggers themselves... Possibly, though I’m not sure if that’s going to be how most people consume media in the future. I certainly don’t go to any particular news site and read all of their articles. I got to (multiple) blogs and from there am linked to about forty different news sites to read one article of interest at each site. There is no way I would be willing to pay for a subscription to each of those sites, and most likely, neither would most blog readers or even the bloggers themselves…

]]> By: Jeff Larche http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3055 Jeff Larche Wed, 19 Dec 2007 15:29:29 +0000 http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3055 That's a great question, Matt. I know banner ads won't completely go away, simply because no ad tactic has ever disappeared just because better ones have arrived to replace them. It may mean that most future banner advertising will <i>only</i> exist in a pay-per-action pricing model. As for the bigger question, of whether media can support themselves without ads, I wonder that myself. I think the big barrier to paying for online content the way some people do for magazines and newspapers is the delivery system is still primitive. The Kindle, and electronic paper in general, is an encouraging step forward. I, for one, would be willing to pay a fair sum every month for content delivered to my electronic magazine / book, just as I pay today for access to the internet. It's interesting to watch major magazines -- at least the ones with high-value and unique content -- creep toward online publication. You know that can't be doing it to make an immediate fortune. I suspect they are planning the day when the Kindle 5.x (or its ilk) is so refined, they can publish their magazine with little need for felling trees and applying ink. ... Which tips my hand for an upcoming post, slotted for later this week. Thanks for reading, and adding to the dialog! That’s a great question, Matt. I know banner ads won’t completely go away, simply because no ad tactic has ever disappeared just because better ones have arrived to replace them. It may mean that most future banner advertising will only exist in a pay-per-action pricing model.

As for the bigger question, of whether media can support themselves without ads, I wonder that myself. I think the big barrier to paying for online content the way some people do for magazines and newspapers is the delivery system is still primitive. The Kindle, and electronic paper in general, is an encouraging step forward. I, for one, would be willing to pay a fair sum every month for content delivered to my electronic magazine / book, just as I pay today for access to the internet.

It’s interesting to watch major magazines — at least the ones with high-value and unique content — creep toward online publication. You know that can’t be doing it to make an immediate fortune. I suspect they are planning the day when the Kindle 5.x (or its ilk) is so refined, they can publish their magazine with little need for felling trees and applying ink.

… Which tips my hand for an upcoming post, slotted for later this week.

Thanks for reading, and adding to the dialog!

]]> By: Matt http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3054 Matt Wed, 19 Dec 2007 15:19:18 +0000 http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3054 It makes me wonder what the heck I am doing making all of these banner ads all the time? Especially when I use AdBlock Plus and filterset.g firefox plugins on my home computer to block banner ads... If banner ads go away will free access to many online content (news) sites will also go away? It makes me wonder what the heck I am doing making all of these banner ads all the time? Especially when I use AdBlock Plus and filterset.g firefox plugins on my home computer to block banner ads…

If banner ads go away will free access to many online content (news) sites will also go away?

]]> By: Jeff Larche http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3038 Jeff Larche Tue, 18 Dec 2007 22:47:30 +0000 http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3038 Good point, Ron. Retention of customers and cross-sales to them will always return better on an investment than luring new prospects into the fold. But once you've maximized your spend on customers, the question becomes: Where do you invest to acquire new ones? I also wonder if direct mail would have faired better in the comparison of tactics if it had been called "<i>House</i> Direct Mail Marketing." I'm thinking yes. Good point, Ron. Retention of customers and cross-sales to them will always return better on an investment than luring new prospects into the fold. But once you’ve maximized your spend on customers, the question becomes: Where do you invest to acquire new ones?

I also wonder if direct mail would have faired better in the comparison of tactics if it had been called “House Direct Mail Marketing.” I’m thinking yes.

]]> By: Ron Shevlin http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3037 Ron Shevlin Tue, 18 Dec 2007 22:19:08 +0000 http://www.digitalsolid.com/2007/12/18/survey-of-marketing-tech-types-finds-roi-strongest-for-search-and-internal-email-tactics/#comment-3037 For me, the reason why "the tactic leading the pack is email, sent to an internal — or “house” — list" isn't so much that it's low cost, but that the house email list is a self-selected set of a firm's better customers (ie, they've opted in to email, are probably more likely to be repeat purchasers). I think the superior ROI is driven by better response, more so than lower cost For me, the reason why “the tactic leading the pack is email, sent to an internal — or “house” — list” isn’t so much that it’s low cost, but that the house email list is a self-selected set of a firm’s better customers (ie, they’ve opted in to email, are probably more likely to be repeat purchasers). I think the superior ROI is driven by better response, more so than lower cost

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