http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/ Marketing Technology Musings and Tips by Jeff Larche Thu, 20 Nov 2008 14:01:49 +0000 http://wordpress.org/?v=2.6.3 http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/#comment-3242 Jay, writer MemberSpeed.com Sun, 30 Dec 2007 08:34:53 +0000 http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/#comment-3242 A lot of salespeople tend to leave out the drama in videos. It makes me think of all those old shopping programs on television. One video I really like is the clay holiday ad from Apple Mac. I can't get enough of it. A lot of salespeople tend to leave out the drama in videos. It makes me think of all those old shopping programs on television. One video I really like is the clay holiday ad from Apple Mac. I can’t get enough of it.

]]> http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/#comment-3041 Jeff Larche Tue, 18 Dec 2007 23:26:04 +0000 http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/#comment-3041 I agree. They took a very different approach, and although the "pitch" was very subtle, I'm sure they've done a good job with the videos of elevating their brand in consumers' minds. I agree. They took a very different approach, and although the “pitch” was very subtle, I’m sure they’ve done a good job with the videos of elevating their brand in consumers’ minds.

]]> http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/#comment-3030 Matt Tue, 18 Dec 2007 13:41:07 +0000 http://www.digitalsolid.com/2007/12/15/four-secrets-to-online-video-demos-that-break-sales-records/#comment-3030 Compare the Vitamix video with the Will it Blend series from Blendtec. Same price, probably same quality, but the Blendtec videos are fun and funny. If nothing else they raise brand awareness through their massive exposure vs the 74 views Vitamix has received... Compare the Vitamix video with the Will it Blend series from Blendtec. Same price, probably same quality, but the Blendtec videos are fun and funny. If nothing else they raise brand awareness through their massive exposure vs the 74 views Vitamix has received…

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