MarketingSherpa does a lot of things right, so I should not have been surprised to get this conversion email from them last week. It should serve as a reminder that when someone begins a conversion process and bails out, all is not lost. Note the tone and content of this case study quality email message:
Dear Jeff Larche,
I noticed you began to enroll in the MarketingSherpa 7-day Free Trial Membership, but you didn’t complete the process.
Is there anything I can do to help?
I will be happy to talk with you and answer any questions you may have. In spite of our best efforts, some people have had questions they didn’t find answered completely on our information page.
The Free Trial provides tremendous value for marketers who want a faster, easier way to access ALL of MarketingSherpa’s content:
- Private Research Database-Search 3,000+ stats on marketing instantly
- Creative Samples Library-Search 2,600+ real-life campaign
samples for inspiration
- Topical Index-52 Topics listed from B-to-B Lead Generation to Viral Marketing
Click on your choice for a Sherpa Microsite all about that topic with Case Studies, How-to Articles & more. If you activate your free trial today you will also receive:
- 10% Discount to the Sherpa Store that can be used instantly
- Special Introductory Rate for annual membership (that’s $200 off normal retail value) should you decide to continue after your trial period.
You can re-visit the information page, and continue activating your 7-Day Free Trial here:
The Free Trial Membership is absolutely risk-free. You may cancel at any time during your trial and we will not charge you a cent.
Should you have any questions, please feel free to call me or email me and I’ll be happy to answer your questions.
My phone number is: [toll free number withheld here], or if you prefer, email your question to [email address withheld here].
Thank you for your time.
P.S. We are currently offering a free PDF download of Sherpa’s Top 5 Case Studies on Online Video Advertising upon activating your Free Trial.
Brilliant! They emphasize the benefits of joining now, make it easy, and sweeten the kitty at every turn. This reminds me of an Alexander Pope poem I memorized as a kid (I know, I was a weird child):
Men should be taught
As if you taught them not
With things unknown
Proposed as things forgot
Great advice then and now.