Digital Solid: Marketing Technology ROI

If you’re covering the launch of a mobile device, and it’s as revolutionary as the Apple iPhone, how do you post in a way that’s novel and immediate? If you’re Steve Rubel of Edelman, and write the influential blog Micro Persuasion, you blog from a mobile device. All while standing in line for the gizmo it is destined to be replaced by.

Here is Rubel’s Twitter feed over that period. For those not familiar, the top posts are the most recent. You can review even by clicking the “More” link I’ve provided.

I’m sorry there aren’t live links (I grabbed these as graphics off the posts Sunday night), but if you’d like to find the originals they should be available for a while at Steve Rubel’s Twitter Home Page.

Happy Independence Day!