http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/comment-page-1/#comment-1908 James Taylor Wed, 30 May 2007 15:46:51 +0000 http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/#comment-1908 True - did not mean they followed it LITERALLY so much as figuratively! True – did not mean they followed it LITERALLY so much as figuratively!

]]> http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/comment-page-1/#comment-1907 Ron Shevlin Wed, 30 May 2007 15:15:58 +0000 http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/#comment-1907 Good point, James. One quibble -- Wells Fargo's developed its approach to designing its home page long before Seth Godin's blog post. I wouldn't conclude that WF "followed Seth's advice". Good point, James. One quibble — Wells Fargo’s developed its approach to designing its home page long before Seth Godin’s blog post. I wouldn’t conclude that WF “followed Seth’s advice”.

]]> http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/comment-page-1/#comment-1906 Jeff Larche Wed, 30 May 2007 13:58:41 +0000 http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/#comment-1906 A terrific contribution to the discussion, James. Thanks! A terrific contribution to the discussion, James. Thanks!

]]> http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/comment-page-1/#comment-1905 James Taylor Tue, 29 May 2007 20:47:53 +0000 http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/#comment-1905 Interestingly enough Wells Fargo just moved over to a much more <a href="http://www.edmblog.com/weblog/2007/05/wells_fargos_ho.html" rel="nofollow">custom-generated home page</a> - following Seth Godin's advice to <a href="http://sethgodin.typepad.com/seths_blog/2007/05/blow_up_your_ho.html" rel="nofollow">blow-up their home page</a>, replacing static design with a <a href="http://www.edmblog.com/weblog/2007/05/a_home_page_is_.html" rel="nofollow">home page decision</a>. Not only should home pages be an extension of ads, they should be decided on as and when a particular user accesses them. Make your website <a href="http://www.smartenoughsystems.com" rel="nofollow">smart enough</a> and blow up your home page. JT Interestingly enough Wells Fargo just moved over to a much more custom-generated home page – following Seth Godin’s advice to blow-up their home page, replacing static design with a home page decision.
Not only should home pages be an extension of ads, they should be decided on as and when a particular user accesses them.
Make your website smart enough and blow up your home page.
JT

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