Comments on: Testing uncovers 6 keys to landing page success http://www.digitalsolid.com/2007/05/26/testing-uncovers-6-keys-to-landing-page-success/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Larche http://www.digitalsolid.com/2007/05/26/testing-uncovers-6-keys-to-landing-page-success/comment-page-1/#comment-1904 Jeff Larche Tue, 29 May 2007 16:52:16 +0000 http://www.digitalsolid.com/2007/05/26/testing-uncovers-6-keys-to-landing-page-success/#comment-1904 Thanks for your provocative comments, Ron, as always. Your questions reflect a lot of current thinking, so I responded in <a href="http://www.digitalsolid.com/2007/05/29/why-the-best-landing-page-is-no-landing-page-at-all/" rel="nofollow">a post</a> today. Thanks for your provocative comments, Ron, as always. Your questions reflect a lot of current thinking, so I responded in a post today.

]]> By: Ron Shevlin http://www.digitalsolid.com/2007/05/26/testing-uncovers-6-keys-to-landing-page-success/comment-page-1/#comment-1899 Ron Shevlin Sun, 27 May 2007 19:38:05 +0000 http://www.digitalsolid.com/2007/05/26/testing-uncovers-6-keys-to-landing-page-success/#comment-1899 "Landing pages are expansions of ads" That's an interesting perspective. So, if a consumer sees an ad for a car in the newspaper and goes into the dealership, is that visit "an expansion of the ad"? Other than the choice of channels in the second step, what's the difference between the two scenarios? Maybe "clicking on the landing page" marks the transition from advertising to selling. “Landing pages are expansions of ads”

That’s an interesting perspective. So, if a consumer sees an ad for a car in the newspaper and goes into the dealership, is that visit “an expansion of the ad”?

Other than the choice of channels in the second step, what’s the difference between the two scenarios?

Maybe “clicking on the landing page” marks the transition from advertising to selling.

]]>