http://www.digitalsolid.com/2007/05/02/ogilvy-on-web-advertising/ Marketing Technology Musings and Tips by Jeff Larche Thu, 04 Dec 2008 23:13:36 +0000 http://wordpress.org/?v=2.6.5 http://www.digitalsolid.com/2007/05/02/ogilvy-on-web-advertising/#comment-1877 Nicola Sat, 05 May 2007 06:17:03 +0000 http://www.digitalsolid.com/2007/05/02/ogilvy-on-web-advertising/#comment-1877 Excellent article, Jeff. I read Olgivy on advertising when I first started writing ad copy. Coming from a journalism background, I knew how important headlines are. The medium might change, but the basic rules remain the same. Excellent article, Jeff. I read Olgivy on advertising when I first started writing ad copy. Coming from a journalism background, I knew how important headlines are. The medium might change, but the basic rules remain the same.

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