Comments on: Google Optimizer puts a potent tool in any marketer’s hands http://www.digitalsolid.com/2007/04/06/google-optimizer-puts-a-potent-tool-in-any-marketers-hands/ Marketing Technology Musings and Tips by Jeff Larche Tue, 09 Mar 2010 15:20:29 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Jeff Larche http://www.digitalsolid.com/2007/04/06/google-optimizer-puts-a-potent-tool-in-any-marketers-hands/comment-page-1/#comment-1869 Jeff Larche Sat, 14 Apr 2007 11:06:54 +0000 http://www.digitalsolid.com/2007/04/06/google-optimizer-puts-a-potent-tool-in-any-marketers-hands/#comment-1869 Thanks, Jeff. You were too modest -- or sensitive to appearing to be a blog spammer -- to include the URL to your article, so I added that. Readers can click through to read what you've said. I have to say the only regret I have about GWO is that it's from Google. Someone is going to think I shill for them, I seem to be raving about their products so often. But until someone else steps up, I need to give them credit for a great tool. P.S. Thanks, Tom Leung, Google product manager, for getting back to me! Thanks, Jeff. You were too modest — or sensitive to appearing to be a blog spammer — to include the URL to your article, so I added that. Readers can click through to read what you’ve said.

I have to say the only regret I have about GWO is that it’s from Google. Someone is going to think I shill for them, I seem to be raving about their products so often. But until someone else steps up, I need to give them credit for a great tool.

P.S. Thanks, Tom Leung, Google product manager, for getting back to me!

]]> By: Jeff Horsager http://www.digitalsolid.com/2007/04/06/google-optimizer-puts-a-potent-tool-in-any-marketers-hands/comment-page-1/#comment-1868 Jeff Horsager Fri, 13 Apr 2007 21:07:59 +0000 http://www.digitalsolid.com/2007/04/06/google-optimizer-puts-a-potent-tool-in-any-marketers-hands/#comment-1868 Jeff, well said. I'm a direct response copywriter who specializes in online marketing. People think I'm crazy, but there are no words to express how much a cheap, powerful tool like GWO means to me. Testing can make HUGE differences in response rates (oops, sorry, that's a direct mail term -- I mean conversions...). I have written an <a href="http://adgeek.typepad.com/blog/2007/04/google_website_.html" rel="nofollow">article on GWO</a>, but it's not as eloquent as yours. Seriously, great post. Jeff, well said. I’m a direct response copywriter who specializes in online marketing. People think I’m crazy, but there are no words to express how much a cheap, powerful tool like GWO means to me. Testing can make HUGE differences in response rates (oops, sorry, that’s a direct mail term — I mean conversions…). I have written an article on GWO, but it’s not as eloquent as yours. Seriously, great post.

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