Digital Solid: Marketing Technology ROI

Thank you to The Thinking Blog for tipping me off to this amazing Flash-driven site where you experience web browsing without using your mouse button. The demonstrations provided can be quite disorienting, but the site reminds us that web navigation is continuing to evolve. Some of the techniques are already used today.

Ilker Yoldas, the blog’s author, suggests that this experience could be the interface used where a mouse button is impractical. He suggests the Wii. I’m also thinking about a giant touchscreen, where tapping is less intuitive than simply dragging one’s finger.

I strongly suggest you check out both www.dontclick.it and Ilker’s blog entry about it. And while you’re at his site, for pity’s sake, don’t shoot the dog!