Comments on: You to your cell phone: I’m feeling lucky http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/ Marketing Technology Musings and Tips by Jeff Larche Wed, 01 Sep 2010 23:13:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeff Larche http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/comment-page-1/#comment-1761 Jeff Larche Wed, 14 Mar 2007 21:47:00 +0000 http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/#comment-1761 Hi, Holly -- <i>Jeff, how long on average do you have to wait at the mall before your wife shows up?</i> An eternity. But it's worth it (right, Julie?) Hi, Holly –

Jeff, how long on average do you have to wait at the mall before your wife shows up?

An eternity. But it’s worth it (right, Julie?)

]]> By: Nicola http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/comment-page-1/#comment-1756 Nicola Wed, 14 Mar 2007 20:26:56 +0000 http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/#comment-1756 This sounds plausible to me. I'm switching to tea. This sounds plausible to me. I’m switching to tea.

]]> By: Holly Hughes http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/comment-page-1/#comment-1749 Holly Hughes Wed, 14 Mar 2007 17:34:24 +0000 http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/#comment-1749 I suspect there will be a demographic that will avail itself of services like this...and those (like me) who prefer to harden our hearts against intrusive marketing. It freaks me out when I find that a casual word I've posted on an Internet message board results in certain ad links appearing at the top of the page. I'm still trying to figure out which post inspired the ad for Crohn's disease treatment. Jeff, how long on average do you have to wait at the mall before your wife shows up? I suspect there will be a demographic that will avail itself of services like this…and those (like me) who prefer to harden our hearts against intrusive marketing. It freaks me out when I find that a casual word I’ve posted on an Internet message board results in certain ad links appearing at the top of the page. I’m still trying to figure out which post inspired the ad for Crohn’s disease treatment.

Jeff, how long on average do you have to wait at the mall before your wife shows up?

]]> By: Ken Savage http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/comment-page-1/#comment-1748 Ken Savage Wed, 14 Mar 2007 17:26:35 +0000 http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/#comment-1748 If mobile marketing goes the way of the ringtone industry, it's going to be a fun next couple of years. If mobile marketing goes the way of the ringtone industry, it’s going to be a fun next couple of years.

]]> By: Jeff Larche http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/comment-page-1/#comment-1743 Jeff Larche Wed, 14 Mar 2007 15:11:17 +0000 http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/#comment-1743 Have you had your discounted coffee yet, Ron? The only pushing with my scenario is when the consumer pushed the "Lucky" request button. Then the consumer gets both the Dunkin Donuts coupon and the Starbuck's coupon, to use your example. I'm with you on the problems of push, especially as it applies to something as intimate as my cell phone. This button would turn this into "pull," the same as a search request on Google. Have you had your discounted coffee yet, Ron? The only pushing with my scenario is when the consumer pushed the “Lucky” request button. Then the consumer gets both the Dunkin Donuts coupon and the Starbuck’s coupon, to use your example. I’m with you on the problems of push, especially as it applies to something as intimate as my cell phone. This button would turn this into “pull,” the same as a search request on Google.

]]> By: Ron Shevlin http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/comment-page-1/#comment-1733 Ron Shevlin Wed, 14 Mar 2007 12:53:33 +0000 http://www.digitalsolid.com/2007/03/13/you-to-your-cell-phone-im-feeling-lucky/#comment-1733 Sometimes all this talk just ticks me off (sorry, I'm a cranky New Yorker). For all the hype that this is the "new world", "new media", etc., it's just the same old, same old, delivered thru a different device. The problem I have with your scenario is that it's still PUSH. Pushing messages (ads, etc.) at me. Under the fictitious banner of "relevance". Here's what I want to see: I'm wasting my time at the mall waiting for my wife and 3 daughters to finish up, I get out my cell phone and ASK IT TO GO FIND ME a coupon for a frappucino. It comes back and says 50 cents off at Starbucks or 25 cents off at Dunkin Donuts, your choice Ron. I go to DD (because the line at Starbucks is too long, there's no place to sit, and lets face it -- the coffee isn't that good in the first place), order the drink, and beam them back the coupon. It's about time advertisers really understood that the majority of consumers do NOT need to be told what they want. We already know. Make it easier for me to get what I want -- stop trying to tell me what I want, and stop assuming I don't know what's available. Sometimes all this talk just ticks me off (sorry, I’m a cranky New Yorker).

For all the hype that this is the “new world”, “new media”, etc., it’s just the same old, same old, delivered thru a different device.

The problem I have with your scenario is that it’s still PUSH. Pushing messages (ads, etc.) at me. Under the fictitious banner of “relevance”.

Here’s what I want to see: I’m wasting my time at the mall waiting for my wife and 3 daughters to finish up, I get out my cell phone and ASK IT TO GO FIND ME a coupon for a frappucino. It comes back and says 50 cents off at Starbucks or 25 cents off at Dunkin Donuts, your choice Ron.

I go to DD (because the line at Starbucks is too long, there’s no place to sit, and lets face it — the coffee isn’t that good in the first place), order the drink, and beam them back the coupon.

It’s about time advertisers really understood that the majority of consumers do NOT need to be told what they want. We already know. Make it easier for me to get what I want — stop trying to tell me what I want, and stop assuming I don’t know what’s available.

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